Kumamon

Kumamon (くまモン) is a rosy-cheeked brown bear created by the government of Kumamoto Prefecture, Japan as its official mascot. It was created in 2010 for a campaign called to draw tourists to the region after the Kyushu Shinkansen line opened. Kumamon subsequently became nationally popular, and in late 2011, was voted top in a nationwide survey of mascots, collectively known as yuru-chara.